As a social marketing and public policy researcher, Dr. Cook uses a variety of approaches to address the following three primary streams of research: (1) Health and Financial Well-Being; (2) Consumer Collaboration and Competition; and (3) Social Responsibility.
Her research has recently been published in the Journal of Public Policy & Marketing, the Journal of the Academy of Marketing Science, the Journal of Consumer Affairs, the Journal of Business Research, the Journal of Consumer Marketing, and the Journal of Marketing Education, among others. She regularly presents her work at refereed national conferences. Additionally, her teaching experience includes digital marketing, consumer behavior, marketing research, strategy, principles, and a doctoral seminar on advanced research. Prior to pursuing a doctoral degree, Dr. Cook worked for 6-1/2 years as a brand manager with Black & Decker. She worked specifically with the Porter-Cable and Delta Machinery brands, and was heavily involved in coordinating product launches and national marketing campaigns. Her experience with Black & Decker garnered a unique manufacturing perspective and global exposure to many industries.
Laurel Cook is also listed in the WVUToday Experts Database. West Virginia University experts can provide commentary, insights and opinions on various news topics.